John Mackey
got it right: if a company wants to create a unique image and reputation, it
needs everyone’s dedication, even the CEO’s.
John Mackey’s
blog is fun and interactive. As a fan of the stores, I was wondering what the
CEO had to say about it and what kind of interaction he could have with his
followers. I was surprised to discover a blog not only dedicated to food and
Whole Foods, but also about Mackey’s opinions on various subjects. Through his
posts, we can tell that he is invested in his CEO’s position. It is not only
the boss of a huge company, but he also is a prominent figure in the business
area. He posted several videos of conferences in business schools or of
interviews. He is always willing to give his point of view on what is happening
in the American’s economic sector.
So is it a
smart move to be a CEO as invested as Mackey is?
I would say that it is. With today’s constant evolving markets, standing out as
a company is not that easy. It is kind of a contradiction since it seems so
simple to be present on so many worldwide media. However, in the crowded
pitiless Internet, being present is not enough to generate attention. Having a
voice, especially as a company’s main figure, is essential and gives another
aspect to the company.
This kind of resource leads to even more investment from
the customers. They feel like Whole Foods is more than just the local place
they shop at.
What John
Mackey does on his blog seems to be an asset to the company. It is matching
Whole Foods’ mission and values, as well as it is giving the company’s a strong
position within the food industry.
One of
Whole Foods Market’s strong principles is to be a community’s member everywhere
there’s a store. Mackey’s blog provides consistency between these beliefs and these
communities.
Good use of photos. Typo in the headline though.
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